When you are promoting affiliate programs a good thing is to customize your tracking links, ClickInt provide this feature, in a mode that you can use your site URL as your tracking URL.
example if your site is http://www.mysite.com, we can help you so all the banners and links you have can be something like http://www.mysite.com/tracking
The truth: without mask URL, you increase the chance to lose commissions you’re supposed to get. This because when someone surf on your site people are annoyed by the ugliness of affiliate URL’s, plus it makes your site looks cheap
Also you need to keep it simple, If someone ask you something about your website, it´s more easy give out the masked affiliate link, than the original affiliate link.
That way you will be hiding the advertiser link, and your visitor will only see links using your own URL
